Skip to content



Andrea plays a crucial role at Grace C Media, managing long form buying along with all
Hispanic business.

Prior to helping start Grace C Media in 2008, she worked at Castalian Music /Abacus
Media, ultimately as Executive Vice President. Over the 10 years at Castalian Music,
she helped the company plan, execute and manage hundreds of English and Hispanic
media campaigns for some of the country’s largest music labels and studio home
entertainment divisions. Having intensive traditional direct response media buying
training at Matthew & Roberts Advertising prepared her for expanding her base at Time
Life Media, which handled all of the TV campaigns for the Music, Video, and Books
divisions. Working for the in-house Broadcast Media department, within the Marketing
division, she was an integral part of the growth and success of the young department
with media billings increasing to over $20M annually.