![](https://www.gracecmedia.com/wp-content/uploads/2021/02/work_HooverSmartwash_hero.jpg)
Hoover Smartwash
New Product Launch and Retail Brand lift/IMS Top 10
Objective:
Create awareness and retail demand in new product category
- Tested and launched Hoover Smartwash via longform and shortform television
- Over $9 million in longform drtv sales and corresponding retail lift